SEO Means Search Engine Optimization , This is a concept of E-marketing in All over. The Advantages of SEO - keyword advertising - is that the results appear automatically in a search. To the consumers, it is seen as the answer to their search, not as advertising. So Promoting the Client Products by thru the Internet Marketing Statergy.As for this, the hit rate is much higher than Pay Per Click. The base concept of SEO is to design websites that are friendly and logical to the search engine, thus Promotes your website's ranking.
SEOBENCH is worth $154564.54.
I didn't watch the video that in the post. I would have to say that One mistake on this blog is not allowing it's user to have control the featured video. Another mistake this blog has made is not having it's own url but instead is a free blogspot url.
Spend the money, register a domain, 301 all your links...